Survey says 300B weather forecasts used annually

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A recent survey by the National Center for Atmospheric Research (NCAR) reports that U.S. adults obtain an estimated 300 BILLION (300,000,000,000) forecasts each year! The survey, conducted in 2006, also says that nearly 9 out of 10 adults obtain a weather forecast regularly, with the average being more than 3 forecasts a day. The study, the first of its kind, was funded by the National Science Foundation and NOAA, the organization that the National Weather Service falls under. The study also found that most people place a high confidence in forecasts out to 1-2 days and that they are “generally satisfied” with the forecasts obtained. At MemphisWeather.net, we hope that our very intelligent and savvy users are more than just “generally” satisfied – that they are “thrilled” with the products and services provided!

For the official press release on the survey with more details on the findings, click here (PDF).

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